A groundbreaking thought-leadership guide for rethinking products, packaging and business models to align with a circular economy for packaging. It brought a new approach by emphasising how to design using an 'upstream innovation mindset'.​​​​​​​
Published in collaboration with global FMCGs such as Coca-Cola, Unilever, and Nestlé as well as a selection of forward-thinking start-ups. See the website here.
